Trends Report

The US Marketing Technology And Services Outlook, 2017 To 2022

CMOs: Tech And Services Will Top $122 Billion In Five Years

April 23rd, 2018
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Drew Green, null
Drew Green
With contributors:
Keith Johnston , Sharyn Leaver , Olivia Morley , Rachel Birrell

Summary

By 2022, CMOs in the US will spend over $122 billion on investments in marketing technology (martech) and services. The growth of technology spend will outpace that of services as marketers emphasize building customer experiences, automating more processes, investing in innovation, and supporting more forms of mobile engagement. This report sizes and explains the trends behind the growth in marketing, advertising, and data and analytics technologies as well as operations, advertising, and strategy services.

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